About Upim

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Upim was founded in 1928, opening its first store in Verona. Its long history as a department store came to a turning point in 2009 when the brand was bought by Gruppo Coin, which completely renewed the formula.
Following the purchase of Bernardi in August 2012, the sales network has embarked on an important development plan.

Upim is an everyday, low-price department store and a point of reference for value for money, easy access, dedicated to the daily needs of parents and kids.

Upim is “close to people”:

in terms of area, with its neighbourhood locations
in business terms, with its daily value prices
with a vast range of products covering service needs in different areas
with clear and direct communication using immediate, engaging messages